Smarter Communications as Sign and Cognitive Activity or Cognitive Semiotics - Lecture Course  

Course Program - Version August 15, 2011
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General Idea. Introduction. Smarter Communications (SC) Definition. Smarter Communications - when you get more then you’ve been sent.
Smart Communication means generating new knowledge while passing initial information through communication media and proper delivering it. Communication media is the space of signs. Delivering knowledge should follow strict rules based on logic and social restrictions. Management of knowledge itself is not a knowledge management. New knowledge generation from initial information should be done by logical cognitive processor.
So – we have to use interdisciplinary approach developing and investigating smart communication model. We have to use semiotics as theory of signs, the science of treating sign structures (texts) while using them and some other sciences including rhetoric, logic, cognitive sciences in one package.
So – smart communication should be a unit including all these parts described a bit more detailed below.
General Ideas that are parts of the whole SC unit –
- Communication and Signs. Science about Signs – Semiotics. Syntactic, Semantic and Pragmatic. Sign Communication Unit – Text.
- People and Texts – rules of interaction. Text Treating Rules (TTR) - Storing, citing, copying, communicating. The price of TTR ignorance – Wikileaks case.
- Rhetoric – science of effective communication. Rhetoric: Author Image – or profile, avatar, nickname etc etc. Paradigm and syntagm. Text understanding.
- Smarter Communications and cognitive processes. Information and Knowledge – the difference and transition rules.
- Communications in info space – the beginning of Smarter Communications. Ontology. Knowledge Generation. Cognitive Processor. Knowledge Based Knowledge Acquisition (KBKA). Smarter Communications in Social Nets, in Project Management, in Business Processes.
- Application of these formalisms for IBM products upgrading – Lotus, Cognos, SPSS etc.




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